{
  "id": "monopoly-revenue-maximisation",
  "name": "Revenue maximisation vs profit maximisation",
  "unit": "micro",
  "unitName": "Unit 2 · Microeconomics",
  "topic": "Monopoly (HL)",
  "hl": true,
  "description": "A profit maximiser produces where MC = MR; a revenue maximiser produces more, at a lower price, where MR = 0 (the unit-elastic point of the demand curve).",
  "keywords": [
    "revenue maximisation",
    "MR = 0",
    "profit maximisation",
    "alternative goals of firms",
    "unit elastic",
    "monopoly"
  ],
  "schemaUrl": "https://graphs.lectere.com/api/v1/templates/monopoly-revenue-maximisation",
  "previewUrl": "https://graphs.lectere.com/thumbs/monopoly-revenue-maximisation.svg",
  "editorUrl": "https://graphs.lectere.com/graph/monopoly-revenue-maximisation/",
  "params": [
    {
      "key": "atc",
      "label": "Show ATC",
      "default": true,
      "type": "boolean"
    },
    {
      "key": "profit",
      "label": "Shade profit at the profit-maximising output",
      "default": false,
      "type": "boolean"
    }
  ],
  "defaults": {
    "atc": true,
    "profit": false
  },
  "panels": [
    {
      "id": "main",
      "title": null,
      "xLabel": "Output",
      "yLabel": "Costs, revenue",
      "xRange": [
        0,
        10
      ],
      "yRange": [
        0,
        10
      ],
      "axisKeys": {
        "x": "main:x",
        "y": "main:y"
      }
    }
  ],
  "labels": [
    {
      "key": "main:y",
      "default": "Costs, revenue",
      "hint": "Vertical axis",
      "panel": "main"
    },
    {
      "key": "main:x",
      "default": "Output",
      "hint": "Horizontal axis",
      "panel": "main"
    },
    {
      "key": "main.ar",
      "default": "D = AR",
      "hint": "Curve",
      "panel": "main"
    },
    {
      "key": "main.mr",
      "default": "MR",
      "hint": "Curve",
      "panel": "main"
    },
    {
      "key": "main.atc",
      "default": "ATC",
      "hint": "Curve",
      "panel": "main"
    },
    {
      "key": "main.mc",
      "default": "MC",
      "hint": "Curve",
      "panel": "main"
    },
    {
      "key": "main.pm:y",
      "default": "P_{pm}",
      "hint": "Vertical-axis value",
      "panel": "main"
    },
    {
      "key": "main.pm:x",
      "default": "Q_{pm}",
      "hint": "Horizontal-axis value",
      "panel": "main"
    },
    {
      "key": "main.rm:y",
      "default": "P_{rm}",
      "hint": "Vertical-axis value",
      "panel": "main"
    },
    {
      "key": "main.rm:x",
      "default": "Q_{rm}",
      "hint": "Horizontal-axis value",
      "panel": "main"
    }
  ],
  "elements": [
    {
      "key": "main.ar",
      "kind": "curve",
      "label": "D = AR"
    },
    {
      "key": "main.mr",
      "kind": "curve",
      "label": "MR"
    },
    {
      "key": "main.atc",
      "kind": "curve",
      "label": "ATC"
    },
    {
      "key": "main.mc",
      "kind": "curve",
      "label": "MC"
    },
    {
      "key": "main.mcmr",
      "kind": "point"
    },
    {
      "key": "main.pm",
      "kind": "point"
    },
    {
      "key": "main.mr0",
      "kind": "point"
    },
    {
      "key": "main.rm",
      "kind": "point"
    }
  ],
  "stats": null,
  "example": {
    "template": "monopoly-revenue-maximisation",
    "params": {
      "atc": true,
      "profit": false
    }
  }
}